NOTE: Online ticket sales have ended, but you can still buy a ticket at the door the night of the event. Please enter your name on the waitlist to buy tickets at the door.

The Reality Is, We're All Global Players Now...

The good thing about digital marketing is that it allows you to reach a global audience regardless of the size of your company. But with the reach come new challenges:

• How do your global customers perceive your brand, especially if your brand identity grew out of a local marketplace?
• Do you adapt your brand to a global audience, keep it the same, or craft different identities for your global brand--something only big corporations once had to think about?
• How do your global customers interact with your brand in ways that are appropriate to their needs and expectations?
• How do marcom and market research work in a global context?
• How do you measure all this?

Join the AMA Boston Social Media team at the British Consulate as we explore the issues digital marketers face in the new global challenges and opportunities presented by our increasingly tweet- and Facebook-linked world.

Where: British Consulate-General, 1 Broadway, Cambridge, MA

When: February 10, 6pm

Cost: $12 (includes hors d'oeuvres) Online ticket sales end 48 hours before the event; tickets can still be purchased at the door. NOTE: Drop-in tickets purchased at the door will be $20. 

Parking: Garage parking available. Or you can take the T-we'll be near the Kendall T stop.

Follow us on Twitter: @amaboston

Event hashtag: #AMABTU

We will be serving international hours d'oeuvres, included in the cost of admission.

Panelists:

Rick Littrell, President and CMO of Magicomm

Rick Littrell is President/CMO of Magicomm LLC. A marketing solutions company focused on developing innovative strategy, creative and technical implementations of high value, web enabled marketing solutions.  Magicomm won the 2006 PODi Best Practices Award for Relevant Marketing and was winner (honorable mention) of a 2005 Printing Innovation with Xerox Imaging award (PIXi).

Working with advanced technology products for over 30 years, Rick has extensive experience in international marketing, sales, and business development. Previously, he was Vice President, North American Field Operations for Polaroid Graphic Imaging System LLC. Prior to that, he was Senior Worldwide Product Line Manager for Computer-to-Plate Output Systems for Agfa Corporation. Rick also serves as VP of Communications at AMA Boston. Additionally, he has published extensively in North American trade journals and is internationally known as an entertaining and insightful presenter on a wide range of marketing and technology topics.

Catherine Weber, President, Weber Media Partners

Catherine Weber has come full circle over the last 15 years in transforming her firm from a PR and Marketing Communications company to an interactive agency providing social media services to predominately B-to-B clients. Catherine has developed a thoughtful approach to bring small- and mid-size businesses into a conversational world. The client portfolio includes the National Park Service, mid-size technology firms, and notable organizations such as Lahey Clinic, William Raveis Real Estate, Bose Corporation, Brigham and Women’s Hospital, and Top of the Hub Restaurant.

Dag Holmboe, President and Founder at Klurig Analytics

Dag Holmboe is the President and Founder of Klurig Analytics, an analytics company providing a Social Media ROI solution that helps social media marketers to estimate, model and optimize their social media marketing campaigns. He has over 20 years of high-tech experience particularly in areas of research and development, and operations. His global strategic leadership positions range from leading R&D teams, pre-sales engineering, provisioning and supporting clients and subscribers 24/7, product delivery, vendor management, professional services and NOC management. 

Judah Phillips, Senior Director, Global Site Analytics, Monster

Judah Phillips uses digital measurement to drive business strategy and profitable revenue. As Senior Director, Global Site Analytics at Monster Worldwide, Judah is responsible for generating actionable insights on user behavior from the web data for Monster Worldwide's global properties (including Monster.com). Prior to Monster, Judah was the Director of Web Analytics at RBI (Reed Business Information) and has held various management positions in the Internet and software industries. He is a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA), has spoken at both national and international conferences, and has been quoted extensively in the media.  Judah is the emcee of OMMA Metrics and is on the board of advisers for Yieldbot.  He holds an MBA and an MS.

Jonathan Corbin, Engagement Manager, Adobe

Jonathan Corbin is an Engagement Manager with Adobe where he works with some of their largest clients on analytics and marketing strategy.  Prior to that he worked for Wunderman (a WPP agency) where he was Director of Consulting for Strategy and CRM at Wunderman, rated number one Worldwide for CRM/Direct Agency by Advertising Age in 2010. During his time at Wunderman, Jonathan led multi-functional consulting teams working with global Fortune 100 companies (such as Coke, Dell, Best Buy, and Microsoft) on multi-channel marketing, social media, and data strategy.  Before joining Wunderman, Jonathan worked for Unica and Sybase in professional services and pre-sales engineering, consulting with large companies in enterprise marketing management, marketing business processes, and data integration. Jonathan earned a B.S. with a double concentration in MSIS and Operations Management from the University of Massachusetts and an M.B.A. from Olin College of Management at Babson College.  He guest lecturers in MBA classes at UMass on Digital Marketing and serves on the UMass Boston Entrepreneur Alumni Board. 

Jeff Selig, Director, Media Services and Analytics, Overdrive Interactive

Jeff Selig, with over 20 years of media experience from the studios of Electric Lady, working with Hall and Oates, to consulting with the likes of Bain & Company and McKinsey & Company, has managed SEO and lead generation for some for the world's largest brands.

At Overdrive Interactive Jeff oversees global media, socialand search programs for ROI driven companies including EMC, Harley-Davidson, Progress Software, SkillSoft and Dow Jones. His specialty is blending these critical services into unified strategy and platform that come together as universal search.

Moderator:

Christina Inge, VP Social Media, AMA Boston

Christina Inge has over 12 years' experience in the digital space, in both content creation and marketing. An experienced strategist equally well versed in online and offline channels, including social media, SEO, email marketing, and marketing metrics, she is a former journalist with a Master's in Instructional Technology. An international speaker on web analytics, social media, nonprofit development, and search marketing, Christina has been quoted in the Boston Globe and numerous national trade publications. She has headed up global digital marketing strategies and implementation for startups and nonprofits with global client bases.

For more information about AMA Boston visit us at: http://amaboston.org/

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